Applies professional marketing expertise to develop and enhance English marketing strategies, plans and approaches.
Applies core technical and professional knowledge to identify and assess current state of English marketing, suggests opportunities for improvement and design and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure.
Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs of stakeholders in the cluster.
Supports others in understanding of the cluster context, opportunities and challenges for English marketing functions and teams.
Makes appropriate linkages to issues in the cluster, English and region, to help ensure that the development of cluster English marketing strategies and plans is based on informed business insight and joined-up thinking.
Proactively seeks internal customer and other feedback to monitor satisfaction with the provision of marketing services for English in the cluster and specialist advice and support, enabling improvements to be made where issues are identified.