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Home » Offre d’emploi Capmaign management Lead
Offre d’emploi Capmaign management Lead

Offre d’emploi Capmaign management Lead

  • Design campaign and contribute to Growth Initiatives in relevant Crops indication
  • Lead the reflection to develop sound marketing campaign to maximize market penetration by addressing the Customer Target Groups (CTG) with adequate messages to build differentiated offers

  • Explore and analyze continuously CTG to build effective crop campaign addressing relevant pain points and desires and adapt approaches whenever necessary

  • Monitor campaign progress towards sales and marketing goals and provide post-mortem assessments to evaluate campaign effectiveness vs. pre-defined KPIs

  • Contribute to designing and implementing Growth Initiatives derived from our 5 Year Plan to develop multi-years approach while orchestrating coordination among all relevant stakeholders (e.g. Portfolio Leads, Market Intelligence Lead, Sales Team, CPD Team, Regulatory)

  • Provide grower and channel partner insights to be the voice of the market and force of proposition in generating unique and differentiated approaches

  • KPIs: deliver campaign objectives in terms of MS gain, CTG profiling and segmentation, effectiveness of the campaign in terms of marketing PULL activities, satisfaction of Sales & Field Force in the quality of launches; market study with recognition rate and qualitative feedbacks

  • Campaign and Grower Program Offers execution & monitoring with Sales Teams
  • Develop campaign aligned to BA strategy and in the frame of commercial and marketing objectives for relevant crops while considering competition approaches and tactics

  • Lead the design of GPO and its implementation by developing targeted approach to address CTG needs while promoting our brands and building unique selling proposition that difficult to copy by competition and provide competitive advantages for selected grower segments

  • Own and frame the content of Campaign Marketing to ensure alignment of stakeholders (e.g., Sales Team, Marketing, CPD) & Channel Partners (e.g., Distributors, Retailers, Key Accounts)

  • Set transactional pricing (List to Net Price) tactics based on guideline from Portfolio Leads on Net Price and on Commercial Policy objectives from Commercial Team

  • KPIs: effective GPO addressing grower needs, differentiated PULL activities vs. competition, innovative approach addressing market expectations, Commercial Team feedback and market surveys
  • Interact with Channel Partners by ensuring effective brand launches & roll-out PULL activities
  • Customer-facing time ratio to ensure that grower / market views are being taken into consideration when building offers while focusing on PULL activities (e.g., crop approaches, Product+, Customer Experience, Merchandising techniques, etc.)

  • Ensure views from Channel Partners are being taken into consideration when defining campaign and GPO to maximize leverage and alignment

  • Actively contribute to the launch of campaign activities supporting Sales Team and being involved with Channel Partners (e.g. Distributors, Retailers) as appropriated and defined with Sales Team

  • KPIs: Sales Team feedback, Channel Partner feedback on Campaign & GPO
  • Minimum of 5 years marketing / sales management experience

  • Marketing or Sales experience in agrichemical business industry

  • Familiar with the North African business environment

  • Bachelor’s degree in agronomy or business administration (+MBA)

  • Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application)

  • Business strategy development / Financial analysis / Business planning / Product knowledge

  • Leadership skills: communicate with impact, lead change, and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation

  • Understanding of competitive environment, product management and line management experience / Knowledge of influencers and channel management

  • Agribusiness experience: knowledge of cropping practices and crop protection products

  • Apply Syngenta methodology in Campaign Management (e.g., Design, Monitoring, Post-Analysis, Segmentation, Building Offers, etc.)

  • Understanding of crop agronomy (e.g., crop cycle, weed resistance management, seed treatment techniques, application technologies)

  • Familiar with Syngenta and main Customer Target Groups as well as market trends

  • Exposure to Internal Systems such as AnaPlan (I-Plan), Salesforce.com, Trinity

  • Analytical thinking and sound project management skills

  • Influential and communication skills

  • Lead internal, Lead others

  • Determined Execution, Growth for all, Long view.

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